Content & Digital Media Infrastructure

virtualization

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Media and entertainment companies are now at a digital media infrastructure crossroads thanks to the rise of streaming services during the pandemic. Iron Mountain Data Centers explores the current challenges, drivers, and opportunities for entertainment, content and media infrastructure.

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During the pandemic, the media and entertainment industries were significantly impacted by the closure of movie theaters and music venues. But while box office and live music revenues plunged, streaming revenues surged. OTT video, video games, social media, and virtual reality all saw above average increases. The result is that media and entertainment companies are now at a digital media infrastructure crossroads. They must maintain uptime and performance, while also virtualizing their environments. This will require carefully managing the mix of private and public clouds and creating an effective edge infrastructure.

This white paper from Iron Mountain Data Centers explores the current challenges, drivers, and opportunities for entertainment, content and media infrastructure. The author looks at commercial and technological factors driving the shift from on-premises resources to colocated core, cloud, and edge networking. Iron Mountain also explores the migration to media function virtualization (MFV) and multitenant media asset management (MAM).

The white paper also outlines 5 key infrastructure considerations for media and entertainment companies and why creating a virtualized core model that’s easy to roll out at multitenant locations will provide a competitive advantage to early adopters.