The $240 billion-per-year-and-growing global cloud industry would seem, on the surface, to have plenty of room for everyone, but two major players – Amazon Web Services (AWS) and Microsoft – have staked sizable claims in the market and are slowly crowding out competitors. In this week’s Voices of the Industry column, Danielle Hagel, Senior Manager of CoreSite’s customer engagement program, explores who’s in line for Cloud supremacy in the market, as well as growing competition.
As Microsoft offers more cloud services for both enterprise and personal computing, they continue to invest in hyperscale data centers and innovate in the cloud campus space. In addition to refining the design of their current campuses, they are researching the implementation of energy-efficient ARM servers and even underwater data centers.
Headquarters: Redmond, WA
In 2017, Microsoft also focused on hyperscale hardware, continuing its innovation with FPGAs and GPUs to speed its networking and machine learning services, while test-driving ARM cloud servers.
In 2017, Google worked to prepare for rapid growth in data storage & traffic, offering cloud customers a faster network, while amassing land for more data centers to support the gargantuan data storage requirements that lie ahead.
Microsoft has bought 65 acres of land in northern San Jose where it plans to build a data center campus, a departure from several prevailing trends in the Silicon Valley data center market.
The center of the country is proving to be the ideal place to add data center capacity. Apple, Facebook, Google, Amazon and Microsoft are investing $11 billion in cloud campuses across Iowa, Ohio and Nebraska.
Keeping pace with cloud growth requires creativity and expanding your growth horizon, cloud builders from Google and Microsoft told the recent Infrastructure Masons Summit.
The rise of artificial intelligence, and the GPU computing hardware that often supports it, is reshaping the data center industry’s relationship with power density.
At the Open Compute Summit, Microsoft and NVIDIA unveiled a new hyperscale GPU accelerator for artificial intelligence workloads in the cloud. The HGX-1 harnesses eight NVIDIA Tesla P100 GPUs and high-speed interconnects.
At last week’s Open Compute Summit, Microsoft confirmed that it is test-driving ARM cloud servers from Qualcomm and Cavium in its data centers.
Massive deals by Microsoft drove a 25 percent increase in data center leasing activity from 2015, making 2016 a blockbuster year for wholesale providers, according to a new report, which says 2017 may see a continuation of cloud-driven growth.