In 2017, Google worked to prepare for rapid growth in data storage & traffic, offering cloud customers a faster network, while amassing land for more data centers to support the gargantuan data storage requirements that lie ahead.
Google is nearly synonymous with the term “Big Data”, often setting the pace for the data center industry. Their position creates unique challenges for them as they continue to be a pioneer in the field. Google has made headlines both in physical improvements, such as running greener facilities, as well as software improvements, including advanced network optimization algorithms.
Headquarters: Mountain View, CA
Google has purchased two prime land parcels in Northern Virginia, signaling its readiness to step up its cloud capacity in the world’s largest data center markets, where rival Amazon Web Services is rapidly expanding its footprint.
The center of the country is proving to be the ideal place to add data center capacity. Apple, Facebook, Google, Amazon and Microsoft are investing $11 billion in cloud campuses across Iowa, Ohio and Nebraska.
Google Cloud Platform is implementing a cutting-edge algorithm to reduce network congestion, which it says will offer improved application performance for customers.
The rise of specialized computing is bringing powerful new server hardware into the data center, a trend seen in new tech from Google, NVIDIA, AMD, ARM, Intel and Microsoft.
Autonomous vehicles will be like supercomputers rolling down the highway, generating up to 4 terabytes of data per day. That could translate into massive demand for data centers and wireless infrastructure.
Keeping pace with cloud growth requires creativity and expanding your growth horizon, cloud builders from Google and Microsoft told the recent Infrastructure Masons Summit.
Reno, Nevada as the new hotspot for massive cloud campuses. Google has bought land near Reno, not far from data centers for Switch, Apple and eBay – as well as the Tesla Gigafactory.
The rise of artificial intelligence, and the GPU computing hardware that often supports it, is reshaping the data center industry’s relationship with power density.
Snap’s IPO will be a banner event for the data center industry, as the parent of Snapchat has committed to pay $3 billion for cloud infrastructure from Google and Amazon over the next five years.