The Importance of Supporting Data Center Customers Sustainably

March 30, 2023
Bob Benvignati, Senior Sales Engineer for Digital Realty, shares his thoughts on why data centers should be built and managed sustainably.

Data centers have become a critical part of the global economy as more and more business, commerce, and communications move online. Increasingly, operators are being challenged to increase densities and uptime to meet growing customer demands. But, given the global efforts to mitigate the impact of climate change, IT leaders are also being asked to meet these needs sustainably.

While these two goals can sometimes be contradictory, Bob Benvignati, Senior Sales Engineer for Digital Realty, says data center industry leaders have a responsibility support their expanding global customer base with sustainable solutions.

Benvignati, a certified data center sustainability professional, works at Digital Realty’s 1 Century Place, one of three data centers the company operates in Toronto, Canada.

In a new video released by Digital Realty, Benvignati says “it's important for data centers to be sustainable because data centers are some of the largest consumers of energy and, at the same time, people and companies are relying on data more and more.”

Benvignati asserts that the data center industry needs to prioritize sustainability by driving innovation that will decarbonize the industry.

Many data center operators, including Digital Realty, have committed to achieving science-based carbon reduction targets by 2030. The industry is working to achieve these targets by rethinking both its construction and data center management practices.

In the video, Benvignati explains how sustainability was top of mind for Digital Realty when it transformed 1 Century Place into a sustainable data center. The 711,000 square foot building used to be the printing press for the Toronto Star.

From cooling systems that reduce energy and increase power usage effectiveness to diverting construction waste from landfills, Benvignati says the facility is LEED silver certified for both design and construction.

Benvignati says, “sustainability is important because I believe it future proofs the world for generations to follow.”

View the video from Digital Realty here

About the Author

Kathy Hitchens

Kathy Hitchens has been writing professionally for more than 30 years. She focuses on the renewable energy, electric vehicle, utility, data center, and financial services sectors. Kathy has a BFA from the University of Arizona and a MBA from the University of Denver.  

Sponsored Recommendations

Optimizing AI Infrastructure: The Critical Role of Liquid Cooling

In this executive brief, we discuss the growing need for liquid cooling in data centers due to the increasing power demands of AI and high-performance computing. Discover how ...

AI-Driven Data Centers: Revolutionizing Decarbonization Strategies

AI hype has put data centers in the spotlight, sparking concerns over energy use—but they’re also key to a greener future. With renewable power and cutting-edge cooling, data ...

Bending the Energy Curve: Decoupling Digitalization Trends from Data Center Energy Growth

After a decade of stability, data center energy consumption is now set to surge—but can we change the trajectory? Discover how small efficiency gains could cut energy growth by...

AI Reference Designs to Enable Adoption: A Collaboration Between Schneider Electric and NVIDIA

Traditional data center power, cooling, and racks aren’t sufficient for GPU-based servers arranged in high-density AI clusters...