• About Us
  • Partnership Opportunities
  • Privacy Policy

Data Center Frontier

Charting the future of data centers and cloud computing.

  • Cloud
    • Hyperscale
  • Colo
    • Site Selection
    • Interconnection
  • Energy
    • Sustainability
  • Cooling
  • Technology
    • Internet of Things
    • AI & Machine Learning
    • Edge Computing
    • Virtual Reality
    • Autonomous Cars
    • 5G Wireless
    • Satellites
  • Design
    • Servers
    • Storage
    • Network
  • Voices
  • Podcast
  • White Papers
  • Resources
    • COVID-19
    • Events
    • Newsletter
    • Companies
    • Data Center 101
  • Jobs
You are here: Home / Cloud / Powerhouse: Rebranded AREP Data Center Unit Expands Leadership Team

Powerhouse: Rebranded AREP Data Center Unit Expands Leadership Team

By Rich Miller - July 28, 2022 Leave a Comment

Powerhouse: Rebranded AREP Data Center Unit Expands Leadership Team

Consruction is underway on the Powerhouse ABX- 1 data center in Ashburn, Virginia. (Photo: Rich Miller)

LinkedinTwitterFacebookSubscribe
Mail

Powerhouse Data Centers is the new brand for the digital infrastructure business of American Real Estate Partners (AREP), which has brought on two senior executives to guide the company’s new data center projects in Northern Virginia.

AREP and investor Harrison Street plan to invest $1 billion to create new data centers across multiple sites in Loudoun County. Most notably, the joint venture  plans to redevelop the former AOL headquarters campus in Ashburn to create a 300-megawatt Powerhouse Pacific data center campus featuring four powered shells that can be customized for hyperscale tenants.

Powerhouse is developing two other campuses in Loudoun County as well. It is developing the Powerhouse ABX-1 data center project on Beaumeade Circle in Ashburn, and has acquired property in Arcola in the Dulles Cloud Corridor where it plans to build a two-building campus.

Expanding the Team With Industry Veterans

Appleby has successfully led strategic operations at several of the world’s leading digital infrastructure companies over the past 30 years. He was Chief Operating Officer of Digital Realty and Coresite Realty and Chief Marketing Officer (CMO) of Equinix. Currently, he is the CEO of Appleby Strategy Group, a digital infrastructure advisory group that works with leading private equity and technology companies. Appleby has also served as the Senior Advisor to the Blackstone Group for the last four years.

Kipfer brings more than 15 years of mission-critical experience leading dollar data center design and construction. Before joining AREP, he was Regional Director at Direct Line Global where he oversaw project management and operations for several of the world’s largest hyperscale data center sites. Kipfer was also Director of Construction at Markley Group where he managed design and construction for New England’s largest carrier hotel and data center facility.

“We are thrilled to welcome Luke and Jarrett to the PowerHouse Data Centers team, their expertise is a central differentiator from our competition,” said Doug Fleit, Co-founder and CEO of AREP. “This is an exciting time for PowerHouse. We intentionally brought them on at the beginning stages to be part of developing and establishing our custom solutions that empower hyperscalers with accelerated speed to market, robust connectivity and dedicated power while bypassing limited land and leasing challenges in Data Center Alley.”

The Powerhouse Data Centers logo at the company's construction site in Ashburn, Virginia. (Photo: Rich Miller)

The Powerhouse Data Centers logo at the company’s construction site in Ashburn, Virginia. (Photo: Rich Miller)

AREP was founded in 2003 and has acquired more than 17 million square feet of real estate totaling more than $4 billion in value. The company focuses on development in the Mid-Atlantic region, with a concentration of properties around Washington, D.C.

AREP has teamed with Harrison Street, which focuses on real estate in sectors like senior living, student housing and life sciences, but has recently stepped up its investments in the data center sector. In recent months, Harrison Street has teamed with 1547 Data Center Real Estate to acquire carrier hotel buildings in Milwaukee and Portland, Oregon.

LinkedinTwitterFacebookSubscribe
Mail

Newsletters

Stay informed: Get our weekly updates!

Are you a new reader? Follow Data Center Frontier on Twitter or Facebook.

About Rich Miller

I write about the places where the Internet lives, telling the story of data centers and the people who build them. I founded Data Center Knowledge, the data center industry's leading news site. Now I'm exploring the future of cloud computing at Data Center Frontier.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Voices of the Industry

Equipment Longevity & Performance: Why the Bathtub Curve Is Inaccurate

Equipment Longevity & Performance: Why the Bathtub Curve Is Inaccurate Chad Peters, Director of Infrastructure Solutions for Service Express, revisits the Bathtub Curve theory and explains how to track equipment reliability and performance for data-driven buying decisions.

White Papers

colocation data center

Top Factors to Consider when Assessing a Colocation Data Center Facility

Colocation data centers have become popular alternatives to proprietary facilities for several key reasons, including core competency, access to cost-efficient expertise, flexability and scalability, and more. Get the new white paper from Sabey Data Centers that explores in details factors to consider when choosing a colocation data center facility and provider. 

Get this PDF emailed to you.

We always respect your privacy and we never sell or rent our list to third parties. By downloading this White Paper you are agreeing to our terms of service. You can opt out at any time.

DCF Spotlight

Data center modules on display at the recent Edge Congress conference in Austin, Texas. (Photo: Rich Miller)

Edge Computing is Poised to Remake the Data Center Landscape

Data center leaders are investing in edge computing and edge solutions and actively looking at new ways to deploy edge capacity to support evolving business and user requirements.

An aerial view of major facilities in Data Center Alley in Ashburn, Virginia. (Image: Loudoun County)

Northern Virginia Data Center Market: The Focal Point for Cloud Growth

The Northern Virginia data center market is seeing a surge in supply and an even bigger surge in demand. Data Center Frontier explores trends, stats and future expectations for the No. 1 data center market in the country.

See More Spotlight Features

Newsletters

Get the Latest News from Data Center Frontier

Job Listings

RSS Job Openings | Pkaza Critical Facilities Recruiting

  • MEP Coordinator - Data Center Construction - Ashburn, VA
  • Data Center Facility Engineer - Chantilly, VA
  • Data Center Site Operations VP - Seattle, WA
  • Senior Electrical Engineer - Data Center - Denver, CO
  • Senior Estimator - Data Center Construction - Denver, CO

See More Jobs

Data Center 101

Data Center 101: Mastering the Basics of the Data Center Industry

Data Center 101: Mastering the Basics of the Data Center Industry

Data Center Frontier, in partnership with Open Spectrum, brings our readers a series that provides an introductory guidebook to the ins and outs of the data center and colocation industry. Think power systems, cooling, solutions, data center contracts and more. The Data Center 101 Special Report series is directed to those new to the industry, or those of our readers who need to brush up on the basics.

  • Data Center Power
  • Data Center Cooling
  • Strategies for Data Center Location
  • Data Center Pricing Negotiating
  • Cloud Computing

See More Data center 101 Topics

About Us

Charting the future of data centers and cloud computing. We write about what’s next for the Internet, and the innovations that will take us there. We tell the story of the digital economy through the data center facilities that power cloud computing and the people who build them. Read more ...
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

About Our Founder

Data Center Frontier is edited by Rich Miller, the data center industry’s most experienced journalist. For more than 20 years, Rich has profiled the key role played by data centers in the Internet revolution. Meet the DCF team.

TOPICS

  • 5G Wireless
  • Cloud
  • Colo
  • Connected Cars
  • Cooling
  • Cornerstone
  • Coronavirus
  • Design
  • Edge Computing
  • Energy
  • Executive Roundtable
  • Featured
  • Finance
  • Hyperscale
  • Interconnection
  • Internet of Things
  • Machine Learning
  • Network
  • Podcast
  • Servers
  • Site Selection
  • Social Business
  • Special Reports
  • Storage
  • Sustainability
  • Videos
  • Virtual Reality
  • Voices of the Industry
  • Webinar
  • White Paper

Copyright Endeavor Business Media© 2022