Google is wielding its expertise in network optimization in the cloud platform wars. The company is enhancing its Google Cloud Platform services with a cutting-edge algorithm to reduce network congestion, which should offer improved application and web site performance for customers.
Google developed the technology, known as BBR (short for “Bottleneck Bandwidth and Round-trip propagation time”), and says it has accelerated performance for its in-house properties. “Deploying BBR has resulted in higher throughput, lower latency, and better quality of experience across Google services, relative to the previous congestion control algorithm, CUBIC,” said Neal Cardwell, senior staff software engineer.
It’s the latest in a series of move by Google to boost the competitive position of Google Cloud Platform (GCP) in the high-stakes battle for cloud dominance. Earlier this week it unveiled Google Transfer Appliance, which can be used to physically transfer large volumes of data to the GCP cloud platform. Google’s chief rivals – Amazon Web Services, Microsoft and Oracle – continue to roll out new features as well.
Speed As a Competitive Metric
In seeking to differentiate its cloud, Google is leveraging its reputation for fast response time – which Google users experience first-hand every time they type a search query.
“At Google, our long-term goal is to make the Internet faster,” Cardwell writes in a blog post from the Google Cloud team announcing the BBR rollout. “Over the years, we’ve made changes to make TCP faster, and developed the Chrome web browser and the QUIC protocol. BBR is the next step.”
Google isn’t alone in this effort. All the major hyperscale players invest heavily in optimizing their networks. Amazon Web Services is developing custom semiconductors to accelerate its cloud network, fine-tuning chips to move data faster between its data centers. Facebook has built a dedicated network to manage the huge data flows of machine-to-machine (M2M) traffic between its facilities.
The major cloud builders are also interested in next-generation networking technologies like silicon photonics, which was among the demos at the Open Compute Project summit, which showcases new hardware for the hyperscale crowd.
Several Benefits for Customers
Early users of BBR on the Google Cloud say they have seen a difference in performance.
“BBR allows the 500,000 WordPress sites on our digital experience platform to load at lightning speed,” said Jason Cohen, Founder and CTO of WP Engine. “According to Google’s tests, BBR’s throughput can reach as much as 2,700x higher than today’s best loss-based congestion control; queueing delays can be 25x lower. Network innovations like BBR are just one of the many reasons we partner with GCP.”
Google says customers can automatically benefit from BBR in two ways:
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- Traffic Movement from Google Cloud to Internet users: When a GCP customer uses Google Cloud Load Balancing or Google Cloud CDN to serve and load balance traffic for their web site, the content is sent to users’ browsers using BBR. This means faster web page downloads for users of your site.
Google says implementing BBR improved YouTube network throughput by 4 percent on average globally, and by more than 14 percent in some countries. “These represent substantial improvements for all large user populations around the world, across both desktop and mobile users,” said Cardwell. “These results are particularly impressive because YouTube is already highly optimized; improving the experience for users watching video has long been an obsession here at Google.”
What Exactly is BBR?
Congestion control algorithms determine how fast a device should to send data, and run inside every computer, phone, or tablet. The Internet has largely used loss-based congestion control, relying on indications of lost packets as the signal to slow down.
“We need an algorithm that responds to actual congestion, rather than packet loss,” Cardwell writes. “BBR targets this with a ground-up rewrite of congestion control. We started from scratch, using a completely new paradigm: to decide how fast to send data over the network, BBR considers how fast the network is delivering data. For a given network connection, it uses recent measurements of the network’s delivery rate and round-trip time to build an explicit model that includes both the maximum recent bandwidth available to that connection, and its minimum recent round-trip delay. BBR then uses this model to control both how fast it sends data and the maximum amount of data it is willing to allow in the network at any time.”
While Google is leveraging its leadership in web performance, it is playing catch-up in other areas, seeking to match existing features offered by other cloud platforms. A case in point: the Google Transfer Appliance, which follows last year’s announcement of Amazon Snowball.
Shipping Data to the Cloud
Both services address an ancient problem in computing – how to move huge amounts of data without clogging the network pipes. This problem was famously described by computer scientist Andrew Tanenbaum, who counseled to “never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.”
Several form factors for the Google Transfer Appliance, which allows customers to ship large volumes of data to be ingested by the Google Cloud Platform. (Photo: Google)
“Working with customers, we’ve found that the typical enterprise has many petabytes of data, and available network bandwidth between 100 Mbps and 1 Gbps,” writes Ben Chong, Google’s product manager for Transfer Appliance. “Depending on the available bandwidth, transferring 10 PB of that data would take between three and 34 years — much too long. Sometimes the best way to move data is to ship it on physical media.”
Transfer Appliance slides into a standard 19-inch rack. With capacity of up to one-petabyte compressed, Transfer Appliance helps migrate data faster than over a typical network. The appliance encrypts customer data at capture, and isn’t decrypted until it reaches its final cloud destination.
“Like many organizations we talk to, you probably have large amounts of data that you want to use to train machine learning models,” said Chong. “”You have huge archives and backup libraries taking up expensive space in your data center. Or IoT devices flooding your storage arrays. There’s all this data waiting to get to the cloud, but it’s impeded by expensive, limited bandwidth. With Transfer Appliance, you can finally take advantage of all that GCP has to offer — machine learning, advanced analytics, content serving, archive and disaster recovery — without upgrading your network infrastructure or acquiring third-party data migration tools.”
Data Center Frontier is edited by Rich Miller, the data center industry’s most experienced journalist. For more than 15 years, Rich has profiled the key role played by data centers in the Internet revolution.
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