Snap’s IPO will be a banner event for the data center industry, as the parent of Snapchat has committed to pay $3 billion for cloud infrastructure from Google and Amazon over the next five years.
The rapid growth of cloud computing is placing pressure on the supply chain for data centers, testing the ability of equipment manufacturers and developers to meet demand for faster and cheaper delivery of new capacity.
Microsoft, Google and Facebook are accelerating their data center expansion in Iowa. The three companies are investing nearly $7 billion in their cloud campuses in the state.
Machine learning and artificial intelligence have arrived in the data center. This trend is changing the face of the hyperscale server farm, as racks begin to fill with ASICs, GPUs, FPGAs and supercomputers.
The explosive growth of cloud computing has prompted Google to go vertical with its server farms, shifting from single-story designs to four-story data centers. This allows Google to pack more servers into the same real estate footprint.
The hyperscale data center of the future will run on 48 volt DC power, according to Google, which unveiled the custom design powering its servers and joined the Open Compute Project to evangelize this vision to the world.
Google is focusing a large chunk of its computing power in the southeastern United States, a data center site selection strategy that is unique among cloud-scale operators.
There’s a popular myth that the rise of the cloud means the death of the data center. This is entirely backwards. The shift to cloud computing will accelerate the construction of massive data centers and high-speed networks.