The global green data center market, with Europe and the U.S. historically leading it, is expected to reach or exceed $55 billion by 2021. Aaron Binkley, Director of Sustainability Programs at Digital Realty, discusses how a growing customer focus on energy efficiency is driving the “green” data center market.
Data centers, the home to the physical infrastructure that underpins today’s increasingly digital world, consume increasing amounts of energy. By 2020, U.S. data centers are projected to consume electricity equivalent to the output from 50 large coal-fired power plants.2 This increase is driven by the rapid growth of the “digital universe” – the data we create and store every day. According to a joint study by IDC and EMC published in April 2014, the digital universe is doubling in size every two years, and by 2020 will reach roughly 44 trillion gigabytes.3